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A newly created role at Motown Records has been given to Courtney Lowery. Lowery has been named the label's Executive VP of Media Strategy and Lifestyle. He will play an “integral” role in a wide range of the label’s cultural and lifestyle initiatives while overseeing media strategy and execution for the label and its roster of artists.

Lowery’s appointment comes on the heels of a string of executive hires to have taken place at Motown Records this year. In July, Brian Nolan was appointed Executive Vice President and EVP, Marketing, at the label, and in June, Jamila Thomas took on the role of Vice President, Artist Marketing.

Founded by Berry Gordy, Jr., in Detroit, Michigan, U.S., in January 1959, Motown Records was one of the most successful Black-owned businesses and is arguably one of the most influential independent record companies in American history. As the label looks to redefine and reshape what Motown Records is today, CEO and Chairwoman Ethiopia Habtemariam says "I’m excited to welcome Courtney to our senior leadership team."

“Courtney has not only distinguished himself as an effective media strategist but has become an integral part of culture through his work with some of today’s biggest artists and platforms."


Working in publicity for eight years at Epic Records, Lowery has worked on campaigns for artists like Future, Rick Ross, Travis Scott, 21 Savage, Yo Gotti and Ciara, and more. In launching his own firm in 2020, he has lead campaigns for clients such as DJ Khaled, Swizz Beatz, Isley Brothers, and the Verzuz competition.

"Motown is one of the most iconic record labels in music history."


Under Habtemariam's leadership Lowery believes "Motown once again has become one of the most culturally important music companies in the world and continues to elevate music and artistry."

“I look forward to working with Ethiopia, the dynamic executive team, the artists, and creatives within the Motown family. I’m humbled and excited to contribute to what she and the team have built and play a part in breaking the next generation of global superstars.”

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