Co-founded by Lyor Cohen, Kevin Liles, and Roger Gold, 300 Entertainment has sold to Warner Music Group for 400 million cash. 300’s roster includes top-charting artists Megan Thee Stallion, Young Thug, Gunna, Highly Suspect, Mary J. Blige, and more.
The acquisition demonstrates the expansion of a long-standing partnership between Warner Music Group and 300. Since its founding in 2012, Warner Music’s Atlantic Records has been the label's distributor.
Named Billboard's R&B/Hip-Hop Executive of the Year in 2020 and holding three decades of wide-ranging experience, the announcement of the acquisition comes with news that 300 co-founder and CEO Kevin Liles has been appointed Chairman & CEO across 300 and Elektra Music Group. Liles began his music career as an artist in the Baltimore-based DJ crew, Numarx. His roles have included President of Def Jam Recordings, Executive Vice President of the Island Def Jam Music Group, EVP of Warner Music Group, and Founder/CEO of KWL Enterprises.
Max Lousada, CEO, Warner Recorded Music, said, "The 300 team has built an extraordinary brand, attracted a dynamic community of artists, and led the way for a new generation of labels…We're very happy to welcome 300 fully into the Warner community of labels, and Kevin to his new role on our senior management team”
At this time 300 will retain its independent identity, and the entirety of its team will continue to occupy separate headquarters in New York.