Put Your Hands Where My Eye's Can See

THE BUSINESS PROBLEM:

Shifting the perception of Ray-Ban | Meta glasses from a functional, niche tech product to a must-have, fashion-forward accessory that seamlessly integrates cutting-edge technology into everyday life.

THE INSIGHT:

In a world where phones often pull us out of the moment, Ray-Ban | Meta glasses offer a seamless, hands-free solution, enabling users to capture memories while staying fully immersed in their experiences.

THE SOLUTION:

Ray-Ban | Meta glasses were positioned as the ultimate hands-free experience, using Busta Rhymes’ "Put Your Hands Where My Eyes Could See" to evoke the freedom of live concerts. Raised hands symbolized the ability to engage fully without being tied to devices. Featuring Little Simz and Offset, the campaign blended 90s nostalgia with contemporary culture, positioning the glasses as essential for staying connected and capturing life’s moments.

CREDITS:

Client: Ray Ban | Meta
Agency: Translation LLC
Director: Uncanny
Creative Director’s: Castro Desroches + Aryan Aminzadeh
Context Director: Emily Dods
Context Planner: Korpo Jonel + Rylan McBride