Point Of Yous

THE BUSINESS PROBLEM:

Overcoming consumer skepticism about the practicality and value of Ray-Ban | Meta smart glasses, while demonstrating their seamless integration into daily life as both a functional and fashionable wearable tech accessory.

THE INSIGHT:

In a world of curated content, people crave authentic, unfiltered moments, but the act of sharing often pulls them out of the experience, leaving them disconnected from the present.

THE SOLUTION:

The Point of Yous campaign positioned Ray-Ban Meta smart glasses as a tool for inspiration, enabling users to effortlessly capture and share experiences from their own point of view. By integrating the glasses into Coi Leray's everyday life, the campaign showed how the glasses empower wearers to stay fully present while offering an intimate, authentic glimpse into her world.

CREDITS:

Client: Ray-Ban Meta
Agency: Translation LLC
Creative Director: Jacob Norremark
Context Director: Emily Dods
Context Planners: Korpo Jonel + Rylan McBride