Anderson Paak’s Party

THE BUSINESS PROBLEM:

Consumers are intrigued by Ray-Ban Meta smart glasses and are familiar with the concept AI but remain uncertain about how these products can enhance their experiences without distracting from them.

THE INSIGHT:

Wearing Ray-Ban | Meta smart glasses sparks curiosity, turning everyday moments into enhaned shared experiences.

THE SOLUTION:

The campaign highlighted how wearable tech goes beyond sparking curiosity to elevate everyday experiences. In our film, the glasses were the ultimate 'plus-one' at a house party, seamlessly enhancing each guest’s experience while helping them become the life of the party.

CREDITS:

Client: Ray-Ban Meta
Agency: Translation LLC
Creative Directors: Deirdre Hering & Jen Wang
Context Director: Emily Dods
Context Planners: Korpo Jonel + Raven Garcia