Lie To Me

As the Creative Director, I wrote the video treatment and collaborated with the Director and Executive Producer to bring the concept to life and ensure the creative vision was executed. The video has since garnered over 100 million views, reflecting its broad appeal and success.

KEY RESPONSIBILITIES:

Coordinated with the Director and Executive Producer to align on the creative vision and execution.

Led the development of visual style, set design, and overall aesthetic, ensuring alignment with the written treatment.

Wrote and developed the video treatment: Crafted the creative concept, narrative, and visual style, establishing the direction for the music video.

Led the creative vision: Guided the overall aesthetic, tone, and mood of the video, ensuring alignment with the artist’s brand and the song's message.

Collaborated with the director and production team: Worked closely with the director, cinematographer, and crew to bring the concept to life, overseeing all aspects of production.

Presented and refined ideas with stakeholders: Communicated the creative vision to the artist, label, and other stakeholders, incorporating feedback and ensuring the final product met expectations.

CREDITS

Director: Director Gambino
Executive Producer: Rah Jeffries
Creative Director: Korpo Jonel