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As the Creative Director, I wrote the video treatment and collaborated with the Director and Executive Producer to bring the concept to life and ensure the creative vision was executed. The video has since garnered over 100 million views, reflecting its broad appeal and success.
KEY RESPONSIBILITIES:
Coordinated with the Director and Executive Producer to align on the creative vision and execution.
Led the development of visual style, set design, and overall aesthetic, ensuring alignment with the written treatment.
Oversaw pre-production planning, including storyboards, shot lists, and talent coordination.
Supervised the shoot, making real-time creative decisions to ensure quality and consistency.
Worked closely with the editing team to finalize the video, ensuring it aligned with the original vision.
Managed project timelines and budget to ensure timely and efficient delivery.
CREDITS
Director: Director Gambino
Co-Director: Jsitez
Executive Producer: Rah Jeffries
Creative Director: Korpo Jonel
