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From A Bird's Eye View
Artist
Cordae
I set the strategic vision for content creation, ensuring alignment with broader marketing goals. My main responsibility was driving campaign success by serving as the liaison between artist management and the creative services team, blending creative strategy with data insights to produce campaign assets that maximized audience engagement and overall effectiveness.
KEY RESPONSIBILITIES:
Strategic Campaign Asset Creation: Orchestrated the creation of digital assets (social media visuals, videos, and websites) tailored to campaign goals, ensuring that each piece was optimized for performance and audience engagement.
Website & Landing Page Strategy: Designed in collaboration with creative services team and strategized the user flow of campaign websites and landing pages, focusing on intuitive navigation and strategic placement of conversion elements to drive action.
Email Strategy Leadership: Oversaw the development and execution of segmented email campaigns with a focus on strategic messaging that increased open rates and conversion levels.
YouTube Optimization & Visibility: Applied a strategic approach to optimizing video content on YouTube, with a strong emphasis on keyword research, metadata optimization, and visually compelling thumbnails to boost visibility.
Cross-Functional Leadership: Acted as the point person for collaboration across creative, marketing, and executive teams, ensuring all campaign elements were aligned with business objectives and efficiently executed.
