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The Last Slimeto
Artist
NBA Young Boy
I consistently optimized content and strategies based on data-driven insights to maximize ROI, from asset creation to performance tracking. I led the creative direction for all campaign assets, including innovative formats like AR lenses and GIFs, ensuring they resonated with target audiences and drove meaningful engagement across platforms.
KEY RESPONSIBILITIES:
Data-Driven Asset Optimization: Led creation and refinement of AR lenses and GIFs, using performance data to enhance visuals and boost fan engagement.
AR Lenses Creative Leadership: Directed development of interactive AR lenses, leveraging insights to drive engagement and increase social media interactions.
Website & Landing Page Optimization: Optimized websites and landing pages based on data analytics, improving user experience and increasing conversion rates.
Email Campaign Performance: Managed email campaigns with data-driven segmentation, boosting open rates, engagement, and conversions.
Branded GIF Strategy: Created branded GIFs for social media, using fan sentiment and analytics to drive visibility and engagement.
