Back For Everything

I managed the end-to-end delivery of digital marketing assets. I worked across teams to ensure that all creative elements were aligned with the campaign strategy, while also ensuring smooth execution and timely delivery of assets that engaged fans.

KEY RESPONSIBILITIES:

Campaign Asset Coordination: Led production of AR lenses, GIFs, and other creative assets, ensuring alignment with brand identity and on-time delivery through close collaboration with designers, developers, and marketing teams.

AR Lenses Creative Direction: Directed the creative and technical execution of AR lenses, driving audience engagement on social platforms by creating immersive, interactive experiences.

Web & Landing Page Coordination: Managed design and development of high-converting campaign websites and landing pages, optimizing user experience and aligning with overall campaign objectives.

Email Campaign Coordination: Orchestrated email campaigns, integrating dynamic assets like GIFs to enhance engagement and drive conversions through strategic design and timing.

GIF Creation & Strategy: Led the creation of branded GIFs, optimizing them for social platforms to increase audience interaction and amplify campaign reach.

Cross-Team Project Management: Acted as primary liaison between creative, technical, and marketing teams, ensuring seamless collaboration and timely delivery of key assets.