Blue Water Road

I was at the forefront of driving creative direction for digital campaigns, collaborating with designers and creatives to craft compelling assets that captured audience attention and encouraged interaction. My role was centered around bringing creative concepts to life while ensuring seamless execution across all platforms.

KEY RESPONSIBILITIES:

Creative Asset Production: Led the creative development of various digital assets, from social media visuals to email campaigns, making sure each asset was engaging and visually aligned with the campaign’s core message.

User-Centric Web Design: Focused on the design and flow of campaign websites and landing pages, ensuring they were not only visually appealing but also user-friendly, resulting in enhanced visitor engagement and conversion rates.

Email Campaigns: Directed the creative process for email campaigns, guiding the creative services team in crafting user-friendly mailers that encouraged engagement and drove listenership and purchase.

YouTube Creative Optimization: Managed video uploads on YouTube, overseeing everything from thumbnail design to metadata, ensuring videos stood out and attracted maximum viewership.

Collaborative Creative Team Leadership: Worked directly with creative professionals to ensure the final output met both aesthetic standards and strategic objectives, delivering a polished, on-brand campaign.